GIS Helps Grameen America Identify Microlending Markets
Esri, a geographic information systems company, recently published an article about how Grameen America uses its Business Analyst software to identify ideal target markets and prioritize metropolitan areas for program expansion. In six years, Grameen America has expanded to 11 cities across the United States including New York, Boston, Indianapolis, Omaha, Charlotte, Austin, Union City, Los Angeles, the San Francisco Bay Area, San Jose, and San Juan. Branches are located in areas with high concentrations of people living below the federal poverty line who are in need of Grameen America's financial products and services. Read more about Grameen America and Esri's program here.